Scottish Sun launches £1m book giveaway

Reading Big Cat books

The Scottish Sun and publisher HarperCollins have joined forces to give away thousands of  ‘Big Cat’ reading packs to Scottish primary schools, with each school able to get a bundle containing over 100 books.

Tokens will be printed in The Scottish Sun and The Scottish Sun on Sunday for eight weeks from Monday September 24 to Sunday November 18.

“By collecting tokens from The Scottish Sun, this campaign gives everyone in a community the chance to contribute to the enrichment of their local school,” said Colin Hughes, Managing Director of Collins Learning.

More than 2,000 primary schools in Scotland are eligible to claim a pack, worth over £550  – covering subjects ranging from fairytales to football, camping to crocodiles, and wild cats to worms. Julia Donaldson, Michael Rosen, Michelle Robinson, Sir Michael Morpurgo, Benjamin Zephaniah and Nick Butterworth are among the award-winning authors and illustrators whose works are included.

A dedicated ‘Free Books For Schools’ microsite will be launched on The Scottish Sun’s website, with educational support materials and worksheets for teachers. The Scottish Sun will also run a series of special features in September to mark the campaign, including interviews with top authors.

Alan Muir, Editor of The Scottish Sun, said: “Books and stories play a vital role in developing language and vocabulary, firing the imagination, and encouraging an intelligent curiosity about the world around us. They are also a fantastic source of entertainment, so there is a lot we can relate to at The Scottish Sun and we’re very proud to be launching this new campaign.”

Hughes concluded: “Reading is where everything starts and the way to get kids excited about reading is to give them material that is fun and engaging. Big Cat books have both those things in spades.”