Schweppes pins hopes on new skittle-shaped bottle

Schweppes' new skittle bottle

Schweppes has announced its biggest GB investment in over 200 years.

Responding to a growing demand for premium mixers, the investment includes the launch of a new premium skittle-shaped bottle that pays homage to the brand’s longstanding heritage and a multi-million-pound marketing campaign.

Rolling out this October, the new bottle is modelled on the original skittle-shaped design which was blown and formed in a single piece by inventor Jacob Schweppe in 1783. In a nod to the original bottle, its curves will be reinstated delivering a shape which is said to help create optimum effervescence.

The yellow Schweppes sash sits at the neck of the new bottle, which features an embossed fountain design to signify the bubble explosion contained within the tonic.

The Schweppes Classic range is being supported by a £6.6m campaign between October and December 2017, which includes out-of-home, TV and cinema advertising as well as sponsorship of the Jonathan Ross Show, experiential marketing and a digital campaign.

“The last quarter of 2017 is going to be massive for the Schweppes brand,” said Simon Harrison, Customer Marketing Director GB at Coca-Cola European Partners. “The new look of Schweppes Classic and the unprecedented marketing support will continue to energise one of GB’s most loved soft drink brands. We’re confident the new campaign will drive sales and category growth for our customers.”

The Schweppes range is available in a variety of formats including 200ml glass bottles, 1-litre PET bottles and 150ml can multipacks.