Rubicon wages latest campaign on the beaches

Rubicon exotic juice drink

AG Barr has unveiled details of a £2m campaign for exotic juice drink Rubicon.

The campaign, themed ‘Believe in Beach’, runs throughout August and September and comprises a new national TV campaign to be screened on terrestrial and satellite channels from August.

The commercial will also feature on video on demand and will be complemented by extensive social media and sampling activity.

“Rubicon is the nation’s favourite exotic juice drink brand and continues to outperform the soft drinks market,” said Adrian Troy, AG Barr’s Head of Marketing. “The new advertising encourages consumers to shake off the ordinary and release their exotic inner self by drinking Rubicon.”

The campaign will be supported by a range of exotic-themed POS including posters, dump bins and shelf stickers.