Rubicon is giving independent retailers the chance to win a £10,000 store makeover as part of its ‘Big Flavour Behaviour’ summer campaign.
Retailers who purchase five cases of Rubicon online from a qualifying wholesaler can enter online with proof of purchase. Prizes include a £10,000 store makeover, Rubicon-branded hoodies, duffel bags and sliders.
The brand is now worth £99m and is bought by more than four million shoppers.
The competition, running until 8 August, forms part of AG Barr’s biggest-ever marketing investment for the brand. The wider campaign includes TV, out-of-home, digital and experiential activity, alongside the nationwide distribution of more than 700,000 samples.
Five qualifying cases are required per entry from the following ranges: Rubicon Sparkling Drinks (330ml x 24 cans, 500ml x 12 or two litre x six PET); Rubicon Spring, Spring Vits and Twist (500ml x 12 PET); Rubicon Still (288ml or one litre cartons); Rubicon Squash (one litre x six PET); and Rubicon RAW (500ml x 12 cans). Cases can be any flavour, with products either plain or price-marked.
Full terms and conditions and prize details are available at winwithrubicon.com.
