Coca-Cola Europacific Partners (CCEP) has launched limited-edition Monster Energy cans featuring Formula 1 driver Oscar Piastri.
The design appears on Monster Energy Original and Monster Energy Zero Sugar, giving two of the brand’s top-performing SKUs a refreshed look aimed at driving interest in chillers.
The launch builds on the recent limited-edition Lando Norris Gold Can, extending Monster’s Formula 1 activity with another collectable range designed to engage fans of the sport.
Available now across wholesale, convenience and grocery, the cans come in both plain and price-marked packs.
Retailers can support the launch with POS materials and digital assets via MyCCEP.com to boost visibility while stocks last.
Energy drinks are worth more than £2.5bn in GB retail, with low-calorie options exceeding £631m. Monster holds a 55% share ofegment, supported by demand for zero sugar variants.
