Robinsons launches £1 PMP

Robinsons Squash

Britvic Soft Drinks is launching a limited edition new PMP for its squash brand, Robinsons.

Launched specifically with independent retailers in mind, Robinsons 1L single concentrate is available at £1 through the wholesale channel while stocks last.

The PMP is available across a wide variety of flavours including Orange; Apple & Blackcurrant; Summer Fruits; Pineapple; Mango & Passion Fruit; and Orange & Pineapple, the newest addition to the PMP format.

As the impulse channel gains consistent ground in the soft drinks category, increasing frequency of purchase in convenience stores through promotions that support top-up and impulse missions is crucial.

Britvic’s GB Marketing Director, Kevin McNair, said: “We are very excited to see the new Robinsons PMP hit the shelves as it presents an incredible sales opportunity for retailers. PMP packs drive positive price perceptions and are the ideal offering to entice shoppers on key missions. Retailers should make sure they stock up to recruit new Squash shoppers and drive sales in store.”