Ritz Crisp & Thin unveils trial price PMP

Ritz Crisp & Thin PMPs

Mondelez has launched a 39p price-marked pack for Ritz Crisp & Thin.

The PMP is flashed ‘Trial Price’ and is available now until the end of May. It runs across the Cream Cheese & Onion and Sea Salt & Vinegar variants of the 30g format.

Mondelez said that, since launching in May 2015, Ritz Crisp & Thin had capitalised on the growing consumer trend for healthier crisps and snacks. It also had one of the highest repeat rates of all new product launches in the category in the last five years, reaching 31.8%.