Richmond has launched a brand-new on-pack promotion across its fresh sausage products.
Shoppers have the chance to win one of five top prizes, consisting of a £6,000 Travel Card by Inspire gift card plus £750 spending money, redeemable towards a holiday of their choice. There are also hundreds of instant-win prizes, including Richmond-branded neck pillows and inflatable lilos.
The competition runs across a number of packs, including of Thick Pork Sausages, 12 Thick Pork Sausages, 8 Roast Chicken Sausages, 12 Skinless Pork Sausages, 12 Thin Pork Sausages and 8 Meat-Free Sausages.
To enter, consumers scan the QR code on one of over 10 million participating packs, complete a short entry form with their details, and upload both the product’s batch code and a photo of their purchase. Winners of the main prizes will be announced via prize draw, while merch winners will be revealed instantly.
The campaign is designed to reward loyal brand fans, drive new shopper engagement and support retailers in boosting sales over the winter months. It is expected to reach over 40 million people.
The promotion is supported by a high-visibility out-of-home nationwide campaign, with digital display banners at roadside and point of sale locations across the country.
It is also backed by a £350,000 media spend, featuring dedicated social media content fronted by TV personality Cara De La Hoyde, who stars in a bespoke social ad to bring the competition to life and drive engagement.
