Ribena adds tropical twist with new wholesale-exclusive flavour

Ribena Pineapple & Passionfruit cartons

Ribena has added new flavour, Pineapple & Passion Fruit, to its cartons range.

The new cartons are available to buy exclusively in the wholesale channel now, at a case price of £6.46 for 24 and an RSP of 69p each.

The tropical variant has been developed to help independent retailers take advantage of growing consumer interest in Pineapple & Passion Fruit. In conjunction with the launch, the full cartons range has been redesigned with the brand’s new ‘fruity’ look.

Ribena currently accounts for 43% of the £21.1m cartons market in convenience. Within this format, tropical flavours are growing by 9% year on year and now represent a 17% share of the market. Yet within the tropical flavours currently available on the cartons market, there is no Pineapple & Passion Fruit variant to meet this growing demand.

Charlotte Flook, Marketing Controller for Ribena at Lucozade Ribena Suntory, said: “Through the launch of the new Pineapple & Passion Fruit cartons, we’re opening up a real opportunity for independent retailers to offer something new. Tropical flavours are already hugely popular with consumers, so we’re confident this new SKU will give shoppers another reason to step through the doors of an independent store.

“Following the success of Ribena’s recent redesign across other formats, we’re bringing the brand’s fruity new look to our cartons range too. The vibrant packaging design has been proven to increase purchase intent, so is set to boost carton sales for retailers over the coming months.”

As part of Lucozade Ribena Suntory’s ongoing health and wellbeing plan, Ribena Pineapple & Passion Fruit contains fewer than 15 calories per serving.