Ribena is introducing a limited-edition £1 price-marked pack (PMP) range for the summer season across its 500ml ready-to-drink portfolio.
Rolling out now in the convenience channel, the promotion covers all Ribena 500ml ready-to-drink SKUs and is designed to help retailers drive sales during the key summer trading period.
The range is supported by in-store activation and POS materials.
The drinks brand is currently worth almost £84m and delivered 7.5% year-on-year growth last year, outperforming the wider ready-to-drink category.
