Coca-Cola Enterprises has further reduced the sugar content of Coca-Cola Life so that it now contains 45% less sugar and calories than regular (full sugar) colas.
The new recipe replaces the first version of Coca-Cola Life which was launched in Great Britain in September 2014 and contained a third less sugar and calories than regular offerings.
Coca-Cola Life will continue to be sweetened with a blend of sugar and stevia plant extract but the recipe has been changed to include a greater level of stevia. A 330ml can now contains 76 calories and 19 grams of sugar.
Leendert den Hollander, General Manager, Coca-Cola Enterprises said: “I’m delighted that through extensive research and development we’ve been able to reduce the sugar and calorie content even further without compromising the great taste of Coca-Cola Life. We think it will continue to appeal to consumers who are looking to reduce their sugar and calorie intake but do not want to switch to a sugar-free cola.
“Investing in reformulation is just one of the actions we are taking to help people reduce their sugar and calorie intake alongside offering smaller pack sizes, putting colour-coded nutrition labels on the front of all our bottles and cans and increasing the marketing investment in our no sugar colas.”
Coca-Cola Life is now worth £35m in sales since launch and the new version will be available from April onwards.
