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It’s in the can for Bestway and Batleys

Best-In soups range

Following requests from its customers, Best-in – Bestway Wholesale’s own label – is launching a range of canned goods.

The new range includes three Soups, two Quick Serve Meals (QSMs) and three Puddings.

Nick Brown, Category Manager for Best-in insists the launches are in direct response to feedback from customers. “Canned goods is a really important area for independent retailers but a few of the major manufacturers have withdrawn products from this category. This has left a gaping hole for some retailers. Best-in is only too happy to oblige and fill this gap.”

The new soup range of Tomato, Vegetable and Chicken flavours is designed to provide a value alternative to market-leading brands. Soup sales peak early each year and the Best-in launch is perfectly timed to meet cash-conscious shoppers’ needs. The soups are priced at 59p for a 400g serving and offer a POR of 43% when purchased at the launch price of £1.99 for 6x400g cans.

The two new QSMs – Beans & Burger Bites and All Day Breakfast – join the Best-in Sausages and Beans variant already in the market and are aimed at students and busy mums who want a substantial and affordable solution to a hearty snack or children’s meal. Flashed with a £1 price roundel and packed in cases of six, these offer 38.8% POR when bought at the launch offer price of £3.79 for 6x400g tins.

Joining the soups and QSMs is a new range of tinned puddings which can either be cooked on the hob or microwaved for added convenience. The 290g two-serving cans of Chocolate Sponge Pudding, Syrup Sponge Pudding and Spotted Dick are price-marked at £1.29, delivering 36.5% POR on a wholesale offer price of £6.49 for an outer of 8x290g packs.

All the new products are available from Bestway and Batleys depots, or online, from the beginning of February.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.