Learn from the best with Red Bull

Red Bull

Red Bull is encouraging consumers to learn from elite athletes in its new Red Bull Pro campaign.

As part of the campaign, Liverpool right-back Trent Alexander-Arnold offers a never-before-seen view of how he trains and lives his day-to-day life. Alexander-Arnold features on all Red Bull Energy Drink, Sugarfree and Zero 250ml cans for the campaign’s duration.

Red Bull Pro is supported by a multi-media marketing campaign, instore point of sale and a 100,000 can sampling campaign that targets amateur footballers. A film, ‘Trent’s Vision’ spearheads a full suite of content on the Red Bull website that offers further interaction for consumers.

STG July 2021