Red Bull is encouraging consumers to learn from elite athletes in its new Red Bull Pro campaign.
As part of the campaign, Liverpool right-back Trent Alexander-Arnold offers a never-before-seen view of how he trains and lives his day-to-day life. Alexander-Arnold features on all Red Bull Energy Drink, Sugarfree and Zero 250ml cans for the campaign’s duration.
Red Bull Pro is supported by a multi-media marketing campaign, instore point of sale and a 100,000 can sampling campaign that targets amateur footballers. A film, ‘Trent’s Vision’ spearheads a full suite of content on the Red Bull website that offers further interaction for consumers.
