KP Snacks is expanding the Butterkist range with the launch of a new Crunchy Orange Chocolate flavour toffee popcorn.
The new flavour bridges the gap between popcorn and chocolate confectionery. Having recently launched Popcorners – a popcorn and crisp crossover – the brand is now uniting its popcorn with chocolate orange, one of top flavour choices among consumers.
In stores from 5 July, Butterkist Crunchy Orange Chocolate is available in 155g sharing packs with a £1.59 RSP.
Kevin McNair, Marketing Director at KP Snacks, said: “Butterkist is proud of its position as the nation’s favourite popcorn brand and we strive to continue to provide high quality snacks which intrigue and delight our consumers.
“Butterkist Crunchy Orange Chocolate brings a fun and modern twist to an established and much-loved brand, providing enjoyment and excitement for consumers, and a fresh and innovative flavour to the category.”
