Red Bull has unveiled a 100% natural and organically certified range of premium mixers, Organics by Red Bull, that is free from artificial flavours, colours, preservatives and additives.
Four flavours are available: Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water. All come in Red Bull’s best-selling 250ml can format with an RSP of £1.29. An outer of 24 cans has an RSP of £19.52.
With 32mg of caffeine, Simply Cola is the only product in the range to include caffeine and at a similar level to other cola beverages.
Red Bull is supporting the launch with a targeted marketing campaign and a focus on trialling the product with consumers.
Mark Bell, Red Bull Strategy & Planning Manager, said: “This is a really exciting step for the Red Bull brand, and highlights the increased demand for a range of organically certified, natural drinks. Organics by Red Bull offers consumers more choice when it comes to soft drink consumption occasions and its canned format is perfectly suited to on-the-go occasions.
“For retailers, the launch provides a portfolio of refreshing soft drinks that carry Red Bull’s famous logo – a real incentive for trial.”