KP Nuts is launching brand new KP Sweet Chilli Cashews and KP Sharing Nuts Mixes.
Tapping into the better for you trend and the growth of cashews as the second biggest nut type (worth £58m and growing at +7.6%), KP has added to its cashews range with KP Sweet Chilli Cashews.
Providing a natural source of fibre and protein, KP Cashews is also available in Salted and Honey Roast variants. With an RSP of £3.20, the entire range has been re-launched in stand-up packs to support visibility on shelf and provide differentiation from KP’s peanut products.
Andy Riddle, Sales Director at KP Snacks, commented: “Whilst demand for healthier snacks continues to grow, we know that consumers weigh up the balance between health, taste and enjoyment. Our new KP Sweet Chilli Cashews are a perfect solution for this, providing a healthy snack which does not compromise on great flavour and taste.”
KP Nuts is also launching new KP Sharing Nut Mixes to add to its on-the-go range. These 120g packs of KP Fruit & Nut Protein Mix and KP Orange Nut Fudge Energy Mix will be available with an RSP of £2.69.
New KP Sweet Chilli Cashews, KP Cashews stand-up packs and KP Sharing Nuts Mixes will be available from July 15, 2018.
The launch will be supported with a £2m summer campaign, which will include TV, out-of-home, social media and digital activity.