Red Bull has launched several new SKUs to ensure that every line in its range now has a sugar-free alternative.
The following are all available from April 2018:
- Red Bull Sugar-free 473ml (PMP and plain)
- Red Bull Sugar-free 355ml (PMP only)
- Red Bull Editions Sugar-Free Tropical 250ml (PMP and plain)
- Red Bull Editions Sugar-Free Orange 250ml (PMP and plain)
The launch is supported by Red Bull’s biggest-ever campaign on sugar-free which includes video-on-demand, digital, outdoor, social media and shopper activity.
Dedicated POS is also available.
“As an active lifestyle brand, we understand the importance of offering health conscious consumers choice,” said Gavin Lissimore, Red Bull Head of Category Marketing.
“We’re passionate about giving our loyal customers choice, which is why we would encourage retailers to stock the sugarfree alternative next to the original Red Bull SKU – ensuring both options are always available to shoppers.”