Pulp Cider has expanded its core range with the launch of Piña Colada variant.
The new flavour combines rum notes with pineapple and coconut and is lightly sparkling with a sweet finish.
The launch follows growing popularity for Piña Colada flavours in the UK, with the cocktail ranking among the country’s top 10 serves and helping drive growth in the ready-to-drink cocktail category.
Pulp Cider produces its ciders at the family-owned business’s Herefordshire farm, with production taking place within a five-mile radius from orchard to bottle.
Piña Colada cider (ABV 3.4%) is available now in 500ml glass bottles with an RSP of £2.79-£2.99.
