SLR-Logo-TIFF-PREVIEW-copy.png

Pot Noodle lifts lid on Pot Pasta

Pot Pasta range

Pot Noodle is launching a brand-new range of the nation’s favourite pasta recipes in a snack pot format, under the unsurprising name of Pot Pasta.

Rolling out in July, the Beefy Bolognese, Creamy Carbonara and Cheesy Broccoli variants will be supported by a £2m ‘You can make it the Italian way’ marketing campaign, which includes out-of-home advertising as well as targeted social media activity to tap into Pot Noodle’s loyal fanbase.

Monique Rossi, Snacking Marketing Manager at brand owner Unilever UK, said: “As the number one instant hot snack brand, we continually look at ways to ensure we are providing innovative, great-tasting products that are quick and convenient to eat. The move into pasta made sense for us – we can offer something new for Pot Noodle fans to try as well as open up the brand to a new audience.

“What’s more, it provides another opportunity for retailers to capitalise on the £221 million opportunity the instant hot snack market presents.”

Available July 1, 2017, Pot Pasta has an RSP of £1.39.

  |    |    |  

Share on  

Read next

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.