Pot Noodle has launched a new marketing burst that resurrects its infamous “slurp” and takes the brand onto the big screen for the first time.
The campaign is live now and runs through to the end of April, reaffirming the ‘Nothing Satisfies Like Pot Noodle’ platform with a media mix spanning cinema, out of home, video on demand, and social.
At the heart of the activity is a 30‑second spot set at a packed horror screening, where the biggest fright comes not from the film but from a Pot Noodle fan’s emphatic slurp. Around the core film, the brand is rolling out cheeky out-of-home ads that use tight facial close‑ups to hammer home the satisfaction message.
To deepen reach with younger audiences, Pot Noodle is partnering with Digital Cinema Media’s new ‘Dead Good Films’ package in a three‑month tie‑in aligned to major horror releases.
