Popcorn just got hotter

Tabasco popcorn

Speciality food importer and distributor Empire Bespoke Foods is collaborating with the Tabasco pepper sauce brand to launch a duo of Tabasco popcorns – Sweet Chilli Cheese and Sweet Chilli BBQ.

Exclusively distributed by Empire Bespoke Foods, the two variants are available in cases of 8 x 90g with an rrp of £1.59.

The GMO- and gluten-free high fibre snacks contain no artificial colours, preservatives or flavourings and are presented in Tabasco-branded foil packaging for freshness and standout.

Popcorn sales have exploded in the UK over recent years and it’s now the fastest growing sub-category in the bagged snacks sector. The category has been reinvented as a healthy and flavoursome snack that is a now a mainstream alternative for a variety of snacking occasions, not just for the trip to the cinema.

Nina Prabhu, Marketing Manager for Empire Bespoke Foods, said: “We’re really excited to be exclusively launching two unique flavours of Tabasco Popcorn. They are high-quality, great tasting and really tap into the latest popcorn trend of healthy snacking. This aligned with the fact that awareness is already strong for the world famous Tabasco pepper sauce brand, we expect both lines to be extremely competitive.”