KP snaps up Popchips

Popchips
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KP Snacks has bought Popchips Europe, which owns and operates the Popchips brand in the UK and Europe, for an undisclosed sum.

Parent company Popchips Inc will continue to own and operate the brand in North America and other international markets.

Popchips offers a range of ‘better for you’ popped and puffed snacks. It made its UK debut in 2012.

Will Bowler, Managing Director, Popchips Europe, commented: “KP Snacks will help us build on our strong momentum as we expand the Popchips brand further in the UK and throughout Europe. We believe this will be a fantastic step forward for the brand and will benefit both our snackers and customers alike.”

Mark Thorpe, CEO of KP Snacks, said: “The deal brings together the fastest-growing snack brand in the UK market and the fastest-growing scale snacks manufacturer, and we will now be working with Will, his team and the co-manufacturers of the product to ensure the successful integration into our business.”

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