Imperial has blast with new Rizla tips

This information is for tobacco traders only

Imperial has unveiled Rizla Polar Blast, the UK’s first roll-your-own (RYO) filter tip to contain a crushball.

The new tip brings the popularity of factory-made cigarette (FMC) crushballs to Rizla’s RYO accessories. The squeezable filter tip means adult smokers will be able to ‘click’ to enjoy the taste of mint whenever they roll their own.

Launching in January, Rizla Polar Blast will be available in pack sizes of 60 tips with an RSP of 99p.

Rizla Brand Manager Steve Phillips commented: “Crushball continues to move from strength-to-strength in the FMC category, with a current overall market share of more than 15%. We’re confident Polar Blast will have a similar impact among the RYO demographic, with a broad appeal across both traditional RYO smokers and dualists.”

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