Mondelez has unveiled the first flavoured addition to its Philadelphia Lightest range.
Philadelphia Lightest Herbs is available in now in 170g packs with an RSP of £1.99.
The launch is supported by a digital and social advertising plan, and looks to capitalise on the success of Philadelphia Lightest Plain, which has seen sales growth of 10% year-on-year.
Philadelphia Lightest contains only 11% protein and 3% fat; it is targeted at consumers looking for healthier options within the category.
Paola Cassinelli, Philadelphia Senior Brand Manager at Mondelez, said: “We know that there is a growing appetite for Philadelphia, as well as ‘better for you’ products that deliver on health and taste, and we’re confident that Philadelphia Lightest Herbs will tap into this to continue to drive growth.”
For further enquiries, retailers can telephone Mondelez on 0870 600 0699, email retailer.services@mdlz.com or visit deliciousdisplay.co.uk.
