Philadelphia has launched a new, indulgent soft white cheese product this month: Philadelphia Intense.
Philadelphia Intense is a soft white gourmet cheese that delivers an intense taste experience and an extra creamy, aerated texture.
The range is available in two flavours – Garlic & Herbs and Herbes de Provence – in cases of 6 x 140g with an RSP of £2.25 per pack.
The launch is supported by a significant multi-channel campaign spanning several months, including outdoor, video-on-demand, digital and in-store activities.
Available from September 2022, Philadelphia Intense features distinctive packaging with a re-closable lid for maximum stand-out on shelf and ease of use for consumers. The tubs are made from recyclable plastic.
Nancy Galvin, Brand Manager for Philadelphia at Mondelez, said: “Our research suggests that over half of those buying Philadelphia Intense will come from outside the cream cheese category, allowing retailers to attract new incremental sales too. The range is set to be particularly popular with younger adult shoppers looking for that ‘treat myself’ moment within the category.”
