Petits Filous has teamed up with children’s outdoor clothing brand Muddy Puddles for an on-pack promotion that aims to encourage families to learn new ways to play outdoors.
The promo runs across the brand’s core range until 31 December. It follows a Petits Filous survey which investigated how often children play and explore outside.
Every pack gives shoppers the chance to win a £50 Muddy Puddles voucher via the Petits Filous website, where they can also access ideas on keeping kids busy.
Elisa Costa, Senior Brand Manager for Petits Filous, said: “We’re on a mission to champion the importance of outdoor play, as we know this boosts a child’s development. Muddy Puddles is a brand that echoes our values and our partnership aims to highlight the importance of exercise alongside the benefits of kids’ yogurt.”