Peroni Nastro Azzurro has partnered with luxury travel provider Secret Escapes and premium luggage brand Antler for an on-pack giveaway worth £4m.
Hundreds of holiday-related prizes are up for grabs, including five luxury Secret Escapes holidays to Capri, Rome, Sardinia, Tuscany and Venice. In addition, more than 600 premium travel accessories including suitcases, luggage straps and tags from Antler are available to win.
Consumers will also receive £50 or €50 off hotel bookings through Secret Escapes with every purchase across the Peroni Nastro Azzurro range.
Entry is via an on-pack QR code.
The campaign runs until 30 September and is supported by advertising, social media, PR and influencer activities.
A suite of new PoS, including free-standing display units and on-shelf PoS is available. Peroni Nastro Azzurro cases have been redesigned to resemble luggage crates.
