New partnership gives Pernod Ricard the eye of the tiger

Ojo de Tigre

Pernod Ricard has announced a collaboration with super premium mezcal brand Ojo de Tigre.

Ojo de Tigre is a small-batch, artisanal mezcal produced using sustainable agave from the Tobala and Espadín plants. It is available in both Joven and Reposado varieties.

The partnership strengthens Pernod’s presence in mezcal, following the spirits giant’s entry into the category in 2017 with a majority stake in Del Maguey Single Village Mezcal.

Moises Guindi, co-founder of Ojo de Tigre, commented: “We believe the next stage of our beloved category is one that actively invites more drinkers and expands the occasions and uses for mezcal. This expansion will recruit the next generation of drinkers and guide more mezcal lovers through the category and into our super premium brands. We believe Ojo de Tigre is well suited to this task and Pernod Ricard is the perfect partner for this mission.”

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