Keepr’s creates buzz with Hard Seltzers launch

Keepr's Hard Seltzers

The British Honey Company, owner of the Keepr’s spirits brand, has launched a new premium ready-to-drink Hard Seltzer range.

Keepr’s Hard Seltzers (ABV 4.2%) is available in 250ml cans (RSP £2.75/launch promo price £2.25) in three flavours: Pear & Ginger (90 cals), Pomegranate & Rose (88 cals) and Passionfruit & Elderflower (90 cals).

The range is made with an 18-times distilled potato vodka base and 100% natural ingredients. In keeping with the brand’s spirits, the Hard Seltzers each have a hint of the company’s signature 100% British honey.

Oliver Williams, Commercial Director, British Honey Company, commented: “As more and more consumers are looking for lower alcohol and lower sugar adult drinks which don’t compromise on taste, our launch is perfectly timed. Our products give consumers the opportunity to enjoy a deliciously refreshing tipple that’s both low in calories and ABV volume.”

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Hard Seltzers looks set to be the off-trade’s Next Big Thing; alongside a host of smaller suppliers, both Diageo and Molson Coors have recently brought products to an increasingly crowded market.