Clearly Drinks is relaunching its Perfectly Clear flavoured water brand next month (February 2020), with a new fruitier product and distinct visual identity.
Targeting families, the all new Perfectly Clear aims to bring new shoppers into the flavoured water category by offering a healthier choice to sugary juice and carbonated drinks.
The five-strong range includes Summer Fruits, Strawberry, Lemon & Lime, Orange & Mango and Peach & Apricot flavours.
These will be available in outers of 12 x 330ml (RSP 45p), 12 x 500ml (RSP 79p) and 8 x 1.5 litres (RSP 95p) PET bottles.
Stock is available to Nisa retailers, as well as from United Wholesale (Scotland) and Iain Hill.
The relaunch will be supported by an integrated marketing campaign from May. This will include TV, print and online advertising as well as PR and influencer activity.
Susanne Wright, Head of Marketing at Clearly Drinks, said: “We believe Perfectly Clear will prove a big hit with families with its strong fruity flavours, bright and bold packaging and zero sugar offering.”