Carlsberg Britvic is expanding the Pepsi range with three new ice cream-inspired zero sugar cola flavours.
The new variants are Cherry & Vanilla, Raspberry Ripple, and Salted Caramel Ice Cream.
The new flavours will join Pepsi’s existing Strawberries ‘N’ Cream and Cream Soda variants, and launch in Tesco from 18 May, ahead of a wider rollout of Cherry & Vanilla and Raspberry Ripple from 14 July.
They will be available in an eight-can multipack (RSP £7.55), as well as 500ml plain and price-marked packs (RSP £2.39). Cherry & Vanilla and Raspberry Ripple will also be available in 330ml single cans (RSP £1).
The launch will be supported by out of home advertising and sampling activity, built around the brand’s ‘deliciously confusingly, not real ice cream’ positioning.
It builds on Pepsi’s recent flavour-led growth. Pepsi Strawberries ‘N’ Cream and Cream Soda, introduced in 2025, was the most successful cola NPD of the past five years, delivering 30.4% incremental growth to the cola category and 44.3% to total Pepsi Cola.
The flavoured cola segment continues to outperform unflavoured cola, and Pepsi said the new range reimagines the classic combination of cola and ice cream with a creamy, sweet twist. The brand said the flavours are intended to suit a range of occasions, from everyday treats to warm-weather refreshment.
