Market first for Peacock

Peacock lychee and lime cider

KBE Drinks has announced a new lychee and lime variant for its Peacock cider brand.

Said by KBE to be the first-ever lychee flavoured cider in the UK market, Peacock Lychee & Lime contains sweet lychees which are balanced by zesty lime.

Twenty-five pence from the sale of every bottle will be donated to KBE’s charity partners Hospitality Health, Hospitality Action and Only a Pavement Away.

The launch will be supported by consumer PR, social media, and Asian food blogger and influencer activity.

John Price, Head of Marketing at KBE Drinks, said: “It has obviously been an extremely challenging last 18 months or so for the hospitality industry, so we are delighted to team up with some of our charity partners on this launch and hopefully be making a significant donation to them.

“During lockdown UK consumers have been embracing new flavours and the lychee is growing in popularity, in part thanks to the Lychee Martini, so along with the current growth in popularity of fruit ciders in general, we are confident it will be well received by consumers.”