Partners for Growth, Unilever’s convenience category advice programme, has celebrated its 15th year by revamping its retailer website.
The website has undergone a complete refresh in response to a recent retailer survey and boasts a new look, new updated content, and more user-friendly site navigation.
A simplified main navigation with drop-downs now helps retailers see and access the full scope of the content available. This is supported by four homepage sliders to direct users to specific areas of site, such as category and shopper advice, sales growing opportunities, business advice from the Retailer Panel, and finally an area where retailers can contact Unilver for help and advice.
The new content now includes newly-updated category planograms and best seller lists, a seasonal calendar to make retailers aware of upcoming events, extra insight on in store activation and new retailer mentoring case studies.
Commenting on the Partners for Growth website, Matthew Trembath, Unilever Channel Category Manager, said: “We hope that after 15 years of providing unbiased advice, and in an environment that has never been more challenging, we can continue to help even more retailers attract customers to their stores, keep them coming back and encourage them to spend more!”
