KitKat has launched ‘Make A Break For It’, a new on-pack promotion that gives consumers the chance to win a holiday to one of 10 destinations including Miami, Cuba, Thailand and Barbados.
Promotional packs will be available from January, with formats featured including KitKat 4 Finger, KitKat Chunky, KitKat 2 Finger and KitKat Bites.
A new media campaign kicks-off on February 4 to support the promo. This will include out-of-home advertising alongside social and digital media activity. The KitKat brand launches its new TV ad on January 21 as part of a £4.5m media campaign, with a specific ‘Make A Break for It’ tag featuring across February.
Each holiday prize, worth up to £8,000, is available to be won instantly by purchasing a promotional pack of KitKat and finding a Lucky Winning Bar and winning ticket inside.
There are also 100 getaway goodies to be won every day during the promotional period, with prizes including KitKat-branded passport covers, sun visors, beach towels and luggage straps.
