Fanta has unveiled some frightful Halloween activity with the launch of ‘Horrorverse’, featuring limited-edition packs across the range and a supporting marketing campaign called ‘Wanta Fanta? Run For It’.
The temporary redesign sees the range take on a Halloween theme, with Ghost Face from the Scream franchise appearing alongside a cast of original Fanta horror characters. The collectible packs are designed to create standout in-store and encourage shoppers to collect multiple designs.
The ‘Horrorverse’ line-up includes Ghost Face on Fanta Orange and Fanta Orange Zero Sugar, Haystacks on Fanta Lemon, Drayk on Fanta Fruit Twist and Fruit Twist Zero Sugar, Howlie on Fanta Grape and Franx on Fanta Mango.
Beyond packaging, the ‘Horrorverse’ characters will feature in content, creator partnerships and consumer experiences throughout the season.
The limited-edition packs are supported by a multi-million-pound ‘Wanta Fanta? Run For It’ campaign spanning social media, influencer activity, digital advertising, out-of-home advertising and experiential activations.
Retailers can access free POS materials through My.CCEP.com to help create seasonal displays while stocks last.
