Polish functional water brand Oshee has agreed a major partnership with La Liga, with exclusive UK distributor Pricecheck set to roll out new branded packs in 2026.
Following a three‑year collaboration in Poland, the agreement allows Oshee to feature La Liga branding and players on products across 43 countries, including the UK. Running until June 2028, the deal will see the league’s players and branding appear exclusively on Oshee’s sports drink range – including its popular blue isotonic variants – in 500ml and 750ml formats.
To drive growth in wholesale, convenience and retail, Pricecheck will distribute both plain and price‑marked packs featuring some of global football’s biggest names. In the UK, packs will showcase a rotation of six to seven high‑profile players, including stars from Real Madrid and Barcelona, designed to boost on‑shelf visibility and consumer appeal.
