Coca-Cola Europacific Partners (CCEP) has launched ‘Taste Every Second’, the soft drink giant’s Premier League campaign for the 2026/27 season.
The campaign features UK rapper Central Cee, who stars in a new two-minute film soundtracked by an original track, ‘The Team’.
It will be supported by retail activation, sampling, watch parties, trophy appearances and fan experiences throughout the season, alongside social media, influencer and out-of-home advertising.
As the Official Soft Drink of the Premier League, Coca-Cola Zero Sugar will sit at the centre of the activity throughout the season, giving retailers opportunities to drive sales around matchdays and at-home viewing occasions.
Football remains a key occasion for the soft drinks category, with around 40 million people tuning into the Premier League each season. The Coca-Cola portfolio accounts for 62.6% of cola value sales, while Coca-Cola is worth £906.3m in retail value sales. Coca-Cola Zero Sugar is now worth more than £507m.
