Oreo is introducing a new product to its range next month: Oreo Thins.
Available to order now, Oreo Thins is a thinner and more delicate version of the usual Oreo cookie, which is aimed – according to Helen Potter, Oreo senior brand manager at Mondelēz International – at consumers “looking for a a tasty ‘me’ moment in the afternoon that is lighter than a traditional biscuit but still full of taste”.
Oreo Thins will be launched in a 48g pack in two flavours, Original Vanilla and Chocolate Crème. The launch will be supported by £3m marketing campaign, including TV, outdoor, PR, digital and sampling activity. This, as part of an £8m spend for the total brand.
“With this launch, we aim to recruit under 45s, those consumers that are currently buying Oreo for their family but now offering a product that they can purchase for themselves and in turn, continue to drive growth within the category,” Potter added. “It’s a proven formula that has performed extremely well in other markets and we think it will be a great addition to the Oreo portfolio!”
