McVitie’s has extended its Nibbles range, with the launch of Hobnobs Nibbles.
Available in a resealable pouch from January across grocery and convenience, McVitie’s Hobnobs Nibbles is offered in two pouch formats: 120g (RSP £1.89) and 80g (£1 PMP).
This latest range extension will be supported by the McVitie’s Sweeet campaign with a media spend of £3m. This takes total media spend for the Nibbles range to over £5m.
Commenting on the Nibbles range, Kerry Owens, McVitie’s brand director, said: “It has seen a fantastic response from shoppers, and we’re excited to celebrate this new addition.
“McVitie’s Nibbles have continued to attract a younger audience to the brand, and opened up new snacking occasions for the market, so we are confident that consumers will respond equally well to this new oaty nibble in a delicious nibbly format.”
