Old Mout makes a grab for summer

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Old Mout has unveiled a new pack intended for summer sharing occasions.

The New Zealand cider brand has launched 10-can packs across three of its flavoured ciders: Kiwi & Lime, Strawberry & Pomegranate and Passionfruit & Apple. It has also rolled out a 4-pack in Kiwi & Lime.

The 10-packs feature a grab handle, and the new SKUs are meant for barbecues, picnics and parties throughout the summer.

“Our new packs are 100% recyclable and have a grab handle that makes them easy to carry to spontaneous summer parties and barbeques,” said Emma Sherwood-Smith, Heineken’s cider Brand Director.

“We recommend that retailers should stock up on the 10-pack and 4-packs this summer to attract new shoppers to the category and to drive additional sales over summer”.

The brand also recently unveiled a new £5m campaign targeting the naturally adventurous.

The new 10 x 330ml packs with grab handles are available now at an RSP of £11.

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