Old Mout Cider is looking to boost autumn and winter sales with the launch of a limited-edition Spiced Clementine & Cranberry flavour.
The 4% ABV cider combines clementine, cranberry and warming spice flavours, giving retailers a seasonal option aimed at shoppers seeking alternatives to traditional fruit ciders during the colder months.
Available now and remaining on sale until February 2027, the new flavour is rolling out in 10x330ml multipacks with an RSP of £11.75 and 500ml bottles with an RSP of £2.55.
The launch is designed to help refresh the flavoured cider category outside the peak summer period, with the product suitable for drinking over ice or served warm as a mulled-style cider.
It will be supported by a consumer-facing social media and influencer campaign running from September to December across Meta and TikTok, targeting Gen Z and millennial shoppers.
