Ocean Spray has unveiled a 330ml PET bottle format for its Cranberry Classic juice drink, in a bid to tap into consumer demand for ‘bite-size’ snacks and refreshment products.
Ocean Spray says the new smaller, single serve ‘handbag-friendly’ bottle will help unlock new sales opportunities by “tapping into the impulse buying behavioral pattern that increasingly prevails over traditional sit-down meals”.
Caroline Bethell, Marketing Director EMEA at Ocean Spray International Services, commented: “Our NPD strategy is informed by the latest social trends as we aim to accommodate the market needs. Our convenient new product size offers consumers a cranberry-flavoured refreshment on-the-go or as part of an ‘al-desko’ lunch in the office.”
Bethell concluded: “We believe the convenient bottle will enable our impulse customers grow their incremental sales volume at a steady rate.”
The 330ml bottles will be available in packs of eight.
