Grace Foods UK is rolling out a £1 pricemarked pack for Nurishment Original, its nutritionally-enriched milk drink.
Running from mid-March for two months, Nurishment’s four best-selling flavours – Vanilla, Strawberry, Chocolate and Banana – will feature the £1 flash.
“We know how price-sensitive shoppers are,” said Nyree Chambers, Head of Marketing at Grace Foods UK. “The price mark promotion will not only reward existing Nurishment consumers, it will also attract new shoppers and accelerate Nurishment’s rate of sale.”
The PMP will be supported by wide-ranging social media activity.