Müller has reformulated its Müllerlight Fruitopolis range, so that it now includes no added sugar.
Following a similar change to the brand’s Greek Style range, the new Fruitopolis recipe now contains over 30% less total sugar.
Fruitopolis, a Greek Style yogurt range with a fruit layer on top, was launched in the UK in 2012. The new recipe is available now in three flavours: Strawberry; Cherry; and Peach & Passionfruit, in 130g single flavour four-packs at an RSP of £2.69.
Michael Inpong, Chief Marketing Officer at Müller, said the company was taking significant steps to not only reduce added sugar across its brands, but to empower consumers to make healthy, active and balanced lifestyle choices.
“We have big plans to grow key brands, like Müllerlight, and our reformulated Fruitopolis recipe is an exciting milestone,” he added.