Nisa uncorks new wine festival

Nisa Wine Festival gondola end

Nisa has launched its new wine festival event to help drive sales while also encouraging cross-category purchasing in members’ stores.

The festival launched in the last week of March throughout Nisa member stores, with retailers receiving assistance from the company’s field-based team to execute the activity successfully and ensure the specially-designed gondola end displays were properly merchandised for maximum impact.

The wine festival – which is supported instore, through POS and in the company’s consumer leaflets; and online, through its website and its social media channels – features a range of specially selected wines, benefitting from tasting notes, food matching recommendations – which complement Nisa’s Heritage own label range – and award-winning highlights.

In addition, the activity will also match up wines for big night in events, such as the perfect wine to watch a movie with and the ideal wine for a romantic evening.

Wines selected for the festival include Oyster Bay Sauvignon Blanc at £6.99, the ‘I heart…’ range at £4.99, the Casillero del Diablo range at £5.99 and Blossom Hill Blends at £3.99.

Emma Breslin, Trading Controller covering wine at Nisa, commented, “We are confident that our Wine Festival will deliver great sales uplift for our members, not only in the wine category, but in those areas we are cross-merchandising. The wines and prices we’ve secured provide a great competitive offer for our members and their customers, while the tasting and food matching advice is hoped to drive further engagement with product and store.”

The festival launched just days after Nisa announced it would not be increasing the base pricing on wines following the Chancellor’s budget announcement.