Symbol Group Nisa is set to launch its own brand of fuel in its forecourt stores. The historic move, which sees the company become the first symbol group in the UK to have its own brand fuel offering, after it reached an agreement with leading fuel supplier Greenergy.
Nisa says that the partnership will allow it to provide its members a transparent, competitive fuel offer which allows them to compete in a very price conscious marketplace. With Greenergy, Nisa has developed an own brand fuel offer and branding on pole signs and canopies, which allow the Nisa brand to flow from the forecourt into the store without any dilution or confusion to the shopper.
“Many of our retail members operate petrol stations with onsite stores and so we’re delighted to be able to support these members by extending our offering from the store to the forecourt,” said Nisa retail development director, Raj Krishan. “Through this exciting partnership with Greenergy, we’re now able to offer our members fuel supply under a choice of forecourt brands, including the Nisa and Loco symbol, with the operating efficiencies and high service levels for which Greenergy is renowned.”
It is a natural progression and completes the offering to Nisa forecourt members while helping to build brand awareness in a sector where previously Nisa wasn’t well represented. It allows the company to take the strong value and quality message from the stores and roll it out to the forecourt. We envisage this development being very successful and have already experienced great interest from operators,” added Krishan.