Nisa has announced that it has converted 50 stores to its new Store of the Future 2 formats and has a further 50 retailers in the process of converting.
The first of the new concept stores was launched seven months ago. Demand to convert has been high with a mix of existing and new members wanting to move forward with the new formats.
Raj Krishan, Nisa’s Format and Development Director, is delighted with the massive interest shown by retailers. He said: “The careful planning and research we put in at the start of this project has seen consistent double digit growth in all of the stores that have converted to date and this is driving retailers to make the change. The concept goes back to retailing fundamentals really – giving the customer what they want, where and when they want it.
“In a challenging market, this kind of investment is necessary to ensure stores are fit for the future challenges and meet consumer demand, adding much needed growth.”
Nisa’s Store of the Future 2 project saw it identify five key format areas – neighbourhood, high street, small store, forecourt and supermarket – following a detailed analysis of its existing store formats and shopper missions.
The development of the new store formats was based on careful consumer research examining shopper missions by location and demographics.
