Levi Roots Soft Drinks has launched re-branded packaging as part of an ongoing revamp across the entrepreneur’s entire food and drink range.
The new-look tropical fruit-flavoured carbonated and still soft drinks, produced under licence by Vimto UK, will roll out on-shelf this month.
The packaging features a new image of Levi Roots while retaining the green, yellow and red colours of the Rasta flag together with the strapline: “Put some music in your glass”.
Nina Uttley, Levi Roots Brand Manager, said: “We are excited about introducing an image of Levi on pack because it will help reinforce the brand’s authentic Caribbean roots. This should strengthen brand recognition on-shelf, which will attract both new and existing consumers alike, supporting further growth of the soft drinks range.”
The rebrand also includes a name change for its no added sugar Coconut Water ‘n’ Lime flavour to Coconut Cooler. This is available as a two litre zero carbonate and a 500ml no added sugar still juice drink. The new name is now in keeping with the rest of the range, with other flavours including Caribbean Crush, Tropical Punch and Jamaican Sunset.
