Seabrook Crisps has appointed Jonathan Bye as its Chief Executive, signalling a new drive to deliver growth. In his new role Bye has already appointed a senior team to oversee a comprehensive brand review for Seabrook Crisps, with Andrew Staal joining as Managing Director and Daniel Woodwards as Financial Director.
Commenting on his appointment Bye said: “There are exciting times ahead and the crisps category will clearly benefit from a growing, quality brand like Seabrook, with its innovative, differentiated products.”
