Take a visual tour of Harris Aslam’s groundbreaking new store.
Greens Retail has launched a new ‘foodvenience’ format called Greens on the Go, focused almost entirely on ‘Food for Now’ and ‘Food for Later’.
Inspired by Asia, Scandinavia, North America and Europe, the first store opened on 2 September in central Edinburgh, with further locations planned and learnings to be rolled out across Greens’ existing 27 stores.
Open 24/7, Greens claims to have introduced several sector firsts, including a customisable noodle station with more than 50 varieties, unlimited refill coffee under the G.O.A.T Coffee brand, a nacho station, cereal bar, salad bar, and FroMo mocktails by Skwishee.
It also offers milkshakes, smoothies, frappes, iced coffees, soft-serve ice cream, boba tea and a wide range of hot and cold food-to-go options, including sushi, bagels, loaded fries, baked potatoes, breakfast rolls, soups, pizzas and international dishes. Vegetarian, vegan, gluten-free and halal options are available too.
The store also features Greens’ partnership with the Fisher & Donaldson family bakery.
Located in a busy retail and commuting area on Edinburgh’s Morrison Street, Greens on the Go aims to fill a gap in the market by remaining open all day and night. The store will offer deliveries via Just Eat, Uber Eats and Deliveroo.
Greens boss Harris Aslam says the new format took two years to develop and hails it as “the boldest move in Scottish convenience retail for decades”.
He says: “We set out to rip up the rulebook… it is unlike anything the sector has ever seen. This is bigger than the launch of Greens itself, given it’s not just a new brand – it’s a completely new proposition.”
Harris claims that the initial response had been “extraordinary”.
He says: “From early morning to late evening, we had queues outside and an electric atmosphere inside, as customers came to experience what is a revolutionary new concept for UK retail.”
